> For the complete documentation index, see [llms.txt](https://docs.morpheusemulator.com.br/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.morpheusemulator.com.br/guides/monetization-catalog.md). # Monetization catalog blueprint A ready-to-adapt blueprint for your server's store: what to sell, how to price it relative to everything else, how to run bundles and limited-time offers, what to keep out of the store, and where each product is set up in the control panel. It assumes you have read [Phase 5: Monetization design](/guides/profitable-server-methodology.md#phase-5-monetization-design) of the methodology. {% hint style="warning" %} Every price on this page is **illustrative**. The numbers only show proportions between products. Your prices depend on your rates, your audience, your region and how players can earn each coin. Nothing here is a revenue forecast. {% endhint %} ## Where products live Morpheus gives you five places to sell. Each has its own strengths: | Store | Opened with | Best for | Setup | Reference | | ------------------- | ---------------------- | ----------------------------------------------------------------------- | ----------------------------------------------------------- | ---------------------------------------------------------------------- | | Morpheus Shop | Shop window in the HUD | Items the player builds within your limits, buffs for 1, 7 or 30 days | [Morpheus Shop editor](/dashboard/editors/morpheus-shop.md) | [Morpheus Shop](/customs/flagships/morpheus-shop.md) | | Cash Shop | **X** key | Packages with several purchase options, pets, time-limited items, gifts | [Cash Shop editor](/dashboard/editors/cash-shop.md) | [Cash Shop](/game-data/cash-shop.md) | | Buy VIP | **End** key | VIP tiers by days | Server and client `CustomBuyVip.txt` | [Buy VIP](/customs/gameplay-and-economy/buy-vip.md) | | Battle Pass | Battle Pass button | Premium and Premium+ plans per season | [Battle Pass editor](/dashboard/editors/battle-pass.md) | [Battle Pass](/customs/flagships/battle-pass.md) | | Inventory extension | Inventory window | Extra inventory rows | `GameServerInfo - Custom.dat` | [Server features](/customs/server-features.md#buy-inventory-extension) | ## Product categories | Category | Purpose | Examples | Fairness risk | | ---------------------- | ------------------------------------------ | ---------------------------------------------------------------------------------------- | ----------------------------------------- | | **Convenience** | Saves time or effort, no power | Inventory extension, extra warehouse access through VIP, longer offline helper time | Low | | **Cosmetic** | Looks, identity, status | Pets for looks, wings with modest stats, costume-like items, rank titles earned with VIP | Low | | **Progression boosts** | Speeds up progress for a limited time | Experience seals and scrolls (1, 7, 30 days), VIP experience bonus | Medium: keep time-limited | | **Season pass** | Rewards for playing during a season | Battle Pass Premium and Premium+ | Low to medium: depends on the Premium row | | **VIP** | A bundle of convenience and boosts by days | VIP 1, VIP 2, VIP 3 | Medium: keep benefits mostly convenience | | **Built items** | Gear the player builds within your limits | Morpheus Shop items with capped options | High unless limits are strict | ## Setting your price anchor Pick **one reference product** and price everything else relative to it. A common anchor is the 30-day VIP 1, because it is the product most players compare everything against. Illustrative ladder in WCoinC, with 30-day VIP 1 = 100%: | Product | Relative price | Illustrative WCoinC | | -------------------------------- | -------------- | ------------------- | | Inventory extension, one row | 10% | 100 | | Experience seal, 7 days | 20% | 200 | | VIP 1, 7 days | 35% | 350 | | **VIP 1, 30 days (anchor)** | **100%** | **1,000** | | Battle Pass Premium (one season) | 100% to 150% | 1,000 to 1,500 | | VIP 2, 30 days | 150% | 1,500 | | Battle Pass Premium+ | 200% to 250% | 2,000 to 2,500 | | VIP 3, 30 days | 220% | 2,200 | | Permanent cosmetic wing | 250% to 400% | 2,500 to 4,000 | {% hint style="info" %} The shop editors' **bulk price adjustment** keeps proportions intact when you rescale: select every package, choose **Increase/decrease %**, preview **Before** and **After**, then save. See [Bulk price adjustment](/dashboard/editors.md#bulk-price-adjustment). {% endhint %} ## Price ladders per coin Give each coin a role (see [The three in-game coins](/guides/profitable-server-methodology.md#the-three-in-game-coins)) and keep each ladder consistent with that role. Illustrative example: ### WCoinC (premium coin) | Product | 1 day | 7 days | 30 days | Permanent | | ---------------------------- | ----------- | ------ | ------- | ----------- | | Experience seal (buff) | 50 | 200 | 600 | Not offered | | Cosmetic pet | Not offered | 300 | 800 | 2,000 | | Cosmetic wing | Not offered | 500 | 1,200 | 3,000 | | Built weapon, capped options | Not offered | 400 | 1,000 | Not offered | The Morpheus Shop lets you set a separate price for each duration and each coin. A price of `0` means "not sold in that coin or duration", which is how you hide a permanent version or keep an item out of a cheaper coin. ### WCoinP (event coin) | Product | Illustrative price | Why | | ----------------------- | ------------------ | ---------------------------------------------------------------------------- | | Tournament entry item | 50 | Gives the slot weight and creates a coin sink | | Experience seal, 7 days | 250 | Slightly more expensive than in WCoinC, so the premium coin stays attractive | | VIP 1, 7 days | 400 | A reachable goal for active non-paying players | ### GoblinPoint (earned coin) | Product | Illustrative price | Why | | ----------------------------- | ------------------ | --------------------------------- | | Consumables and potions packs | 50 to 200 | Daily sink for online rewards | | Experience seal, 1 day | 300 | Lets free players taste the boost | | Jewel bundle (small) | 500 | Earnable, but slower than buying | {% hint style="warning" %} For Buy VIP, prefer WCoinC (`Coin1`) or WCoinP (`Coin2`). The VIP window checks a GoblinPoint price against the WCoinP balance, so GoblinPoint VIP prices can be refused or accepted wrongly. See [Buy VIP pitfalls](/customs/gameplay-and-economy/buy-vip.md#pitfalls). {% endhint %} ## VIP tiers Buy VIP sells account levels 1, 2 and 3 for a number of days. The **benefits** of each level come from the `_AL1` to `_AL3` settings across the server, which is what makes VIP valuable without selling items: | Benefit | Setting | Docs | | ---------------------------------------------------- | ------------------------------------------- | --------------------------------------------------------------------------- | | Experience and drop | `AddExperienceRate_AL*`, `ItemDropRate_AL*` | [GameServerInfo - Common](/muserver/gameserver/common.md) | | Offline MU Helper time, speed and offline experience | `HelperOffline*_AL*` | [Server features](/customs/server-features.md#mu-helper-offline) | | Offline store time | `CustomStoreTime_AL*` | [Server features](/customs/server-features.md#custom-store-offline-store) | | Offline attack time and auto-buff | `CustomAttack*_AL*` | [Server features](/customs/server-features.md#custom-attack-offline-attack) | | Online coin rewards | `OnlineRewardCoin*Value_AL*` | [Server features](/customs/server-features.md#reward-online-users) | | `/pick` access | Requirements per account level | [Pick](/customs/gameplay-and-economy/pick.md) | | VIP-only `/move` destinations | VIP requirement per destination | [Custom Move](/customs/gameplay-and-economy/custom-move.md) | | VIP-only buff bots | Optional VIP restriction | [Bot Buffer](/customs/gameplay-and-economy/bot-buffer.md) | | Extra warehouses per account type | Client and server command settings | [Client settings](/dashboard/client-hub/client-settings.md) | Illustrative tier design: | | VIP 1 | VIP 2 | VIP 3 | | ----------------------------- | ---------------- | ---------------- | ------------- | | Experience bonus over free | Small | Medium | Medium-high | | Offline helper time | Longer than free | Longer | Unlimited | | Online reward | 2x free | 3x free | 4x free | | Exclusive | `/pick` | VIP `/move` maps | VIP buff bots | | Price (30 days, illustrative) | 1,000 WCoinC | 1,500 WCoinC | 2,200 WCoinC | {% hint style="info" %} A player cannot buy a plan at or below their current VIP level, so VIP cannot be extended from the window. Sell durations that suit your audience (7 and 30 days), and use the admin `/setvip` command for compensation. The `Exp+` and `Drop+` columns of the VIP window are display only: keep them equal to your real `_AL` settings. {% endhint %} ## Season pass | Element | Recommendation (illustrative) | Where | | ---------------- | ------------------------------------------------------------------------------------------------ | ---------------------------------------------------------- | | Plans | Premium at about the price of a 30-day VIP 1; Premium+ at about double, with more instant levels | Battle Pass editor, **Plans** | | Payment | In-game coin (`PaymentType 1`, for example WCoinC) or your website wallet (`PaymentType 2`) | [Battle Pass](/customs/flagships/battle-pass.md#enable-it) | | Premium row | Cosmetics, time-limited boosts, jewels; strong items only near the end of the track | Battle Pass editor, **Track** | | Free row | Enough value that a free player finishes the season feeling rewarded | Battle Pass editor, **Track** | | Premium missions | A few extra weeklies so Premium holders always have something to do | Battle Pass editor, **Missions** | {% hint style="warning" %} Do not rely on the prize **Multipliers** per plan for now: the Battle Pass editor notes they are currently read but not applied by the server. Put the extra value for Premium+ in instant levels, XP bonus and extra weekly missions instead. {% endhint %} ## Bundles | Bundle type | How to build it | Where | | ---------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- | | **Quantity bundle** (for example 10 jewels) | One Cash Shop package variant with a **Quantity** above 1 | [Cash Shop editor](/dashboard/editors/cash-shop.md#variants-purchase-options) | | **Duration ladder** (1, 7, 30 days, permanent) | Variants of one package, each with its own price; or the four duration columns of the Morpheus Shop | [Cash Shop editor](/dashboard/editors/cash-shop.md), [Morpheus Shop editor](/dashboard/editors/morpheus-shop.md) | | **Mixed bundle** (several different items) | Sell a box item that opens an EventItemBag bag. In the advanced model, a rule with **Whole list** drops every item of the list, and **Straight to inventory** delivers it directly | [EventItemBag editor](/dashboard/editors/event-item-bag.md) | | **Bonus coin bundle** | A Cash Shop package that gives a GoblinPoint bonus on purchase | [Cash Shop editor](/dashboard/editors/cash-shop.md#package-details) | | **Season bundle** | Battle Pass Premium+ with instant levels | [Battle Pass editor](/dashboard/editors/battle-pass.md#plans) | {% hint style="info" %} For a mixed bundle, check the bag's **Trigger** tab for shadowed triggers (another bag with a lower number and the same trigger always wins), and use the **Chances** tab to confirm the bag gives exactly what you advertise. {% endhint %} ## Limited-time offers tied to events Offers work best when they are tied to something happening in the game. Illustrative calendar: | Moment | Offer | How | | ---------------------- | ------------------------------------------- | --------------------------------------------------------------------------------------- | | New Battle Pass season | Premium at launch with extra instant levels | Raise **Levels granted** in the plan for the first week, then lower it | | Experience weekend | Experience seal discount | [Bonus Manager](/events/event-tools/bonus-manager.md) window plus a temporary price cut | | Tournament week | Tournament entry item bundle | Cash Shop package added for the week | | Castle Siege | Guild-wide cosmetic | Cash Shop package with **Can be gifted** on | | Server anniversary | A one-time cosmetic | Time-limited package, removed afterwards | How to run a flash sale safely: {% stepper %} {% step %} ### Back up Create a folder [backup](/dashboard/backups-and-restore.md) before changing many prices. {% endstep %} {% step %} ### Adjust prices in bulk Select the products, choose **Increase/decrease %** (for example −25%), check the preview and save. See [Bulk price adjustment](/dashboard/editors.md#bulk-price-adjustment). {% endstep %} {% step %} ### Apply **Morpheus Shop:** price changes only need **Reload custom**; players get the new catalog the next time the shop requests it. **Cash Shop:** reload `cashshop` **and** publish to the client, because the shop scripts are client files. {% endstep %} {% step %} ### Revert on time At the end, apply the opposite adjustment (or restore the backup files) and reload again. Announce the end time in advance. {% endstep %} {% endstepper %} {% hint style="success" %} Because Morpheus Shop prices change with a reload and no client update, it is the best place for short flash sales. Use the Cash Shop for offers planned a few days ahead, published together with your weekly client update. {% endhint %} ## What not to sell Keeping these out of the store protects the free population that makes the server worth paying for: | Do not sell | Why | Offer instead | | --------------------------------------------------- | --------------------------------------------------- | ---------------------------------------------------- | | The best item of the season at maximum options | Ends the game for everyone else | Capped versions through Morpheus Shop limits | | Items that decide PvP on their own | Turns tournaments and sieges into a payment contest | Cosmetics; keep the Balance Class `MaxItemBonus` cap | | Tournament wins, ranking positions or titles | Destroys trust in every ranking | Tournament **entry** items | | Unlimited jewel packs at low prices | Inflates the economy and crashes player trading | Small, time-boxed bundles | | Permanent experience boosts | Permanent power creep | 1, 7 or 30-day seals | | Anything only obtainable by paying that gives power | Free players feel locked out | An earnable path in WCoinP or GoblinPoint | {% hint style="warning" %} The Morpheus Shop discount table by account level is currently **not applied**: the price charged is always the base price plus option costs. Do not advertise VIP discounts in the Morpheus Shop. See [Morpheus Shop](/customs/flagships/morpheus-shop.md). {% endhint %} ## Setting it up in the panel | Product | Steps | Apply | | --------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------- | | Morpheus Shop item | **Editors → Morpheus Shop**: **Add item**, set the tab, create a price range, set option costs and **Limits** | **Reload custom**; if the item list changed, also publish to the client from the editor's bar | | Cash Shop package | **Editors → Cash Shop (X)**: pick the category, **Add package**, add variants with duration, quantity and price | Reload `cashshop`, then **Publish to client** | | VIP plan | Edit `Data/Custom/CustomBuyVip.txt` in the [File editor](/dashboard/file-editor.md) and the matching client file in [Client settings](/dashboard/client-hub/client-settings.md) (**Custom loaders**) | `/reload custom`, then publish the client update | | VIP benefits | `_AL1` to `_AL3` keys in [Configuration forms](/dashboard/configuration-forms.md) or the File editor | `/reload common` or `/reload custom` | | Battle Pass plans | **Editors → Battle Pass → Plans** | **Reload custom** (and **Reload lang** if texts changed) | | Inventory extension | `PriceInventoryExt1..4` in `GameServerInfo - Custom.dat` | `/reload custom` | | Bundle box | **Editors → EventItemBag**: **+ New**, advanced model, **Whole list** rule, item trigger | **Reload EventItemBag** | | Tournament entry and prizes | `Data/Event/MorpheusTournament.dat`, sections 5 and 7 to 9 | `/reload event`, between editions | ## Catalog checklist * [ ] One anchor product chosen; every price set relative to it. * [ ] Each coin has a ladder that fits its role. * [ ] Every product classified (convenience, cosmetic, boost, season pass, VIP, built item). * [ ] Morpheus Shop **Limits** reviewed for every range you sell. * [ ] The "do not sell" list published to players. * [ ] Server and client sides match: the editors' status panels show no sync problems. * [ ] One limited-time offer planned per event cycle, with a clear end date. * [ ] Sales reviewed monthly and prices adjusted in bulk, never one by one in a hurry. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.morpheusemulator.com.br/guides/monetization-catalog.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.